Netherlands-based analytics that keeps website data in the Netherlands and avoids personal data collection by design.
Broad functionality, but it brings a much heavier privacy and implementation discussion than many teams actually need.
Dutch analytics with Netherlands-based servers and a strict non-personal-data model.
| Feature | Google Analytics | Simple Analytics |
|---|---|---|
| Company location | US ad-tech ecosystem | Established in Bussum, the Netherlands |
| Data location | Broad global infrastructure footprint | Servers and processing in the Netherlands |
| Data model | Rich but invasive by default | Non-personal aggregated metrics |
| Consent overhead | Can require more legal review and setup | Built to minimize privacy friction |
Simple Analytics is the right choice when the team wants to keep analytics intentionally small, understandable, and hard to misuse.
Compared with heavier products, its value comes from reducing surface area. There is less to configure, less to justify, and less risk of analytics quietly growing into a data collection system the team never intended to operate.
That makes it especially attractive for content sites, product marketing pages, and privacy-sensitive organizations that still need directional performance data.
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Common questions about compliance, hosting, and capabilities.
Simple Analytics states that it is established in the Netherlands, sends collected data directly to servers in the Netherlands, and keeps website data from leaving the EU.
Simple Analytics is hosted in Netherlands and headquartered in Bussum, Netherlands, operating under Netherlands jurisdiction.
Simple Analytics is a managed service.
Simple Analytics is a European alternative to Google Analytics. Dutch analytics with Netherlands-based servers and a strict non-personal-data model.