Legacy Default
Google Analytics
Broad functionality, but it brings a much heavier privacy and implementation discussion than many teams actually need.
Comparison
Simple Analytics vs Google Analytics
Dutch analytics with Netherlands-based servers and a strict non-personal-data model. — a detailed comparison to help European teams evaluate the switch.
European Alternative
Simple Analytics
Netherlands-based analytics that keeps website data in the Netherlands and avoids personal data collection by design.
Bussum, Netherlands EU
Feature Comparison
Side-by-side comparison
How Simple Analytics compares to Google Analytics on key dimensions.
| Dimension | Google Analytics | Simple Analytics |
|---|---|---|
| Headquarters | US-based | Bussum, Netherlands |
| Jurisdiction | US law | Netherlands |
| Hosting Region | Global / US default | Netherlands |
| Company location | US ad-tech ecosystem | Established in Bussum, the Netherlands |
| Data location | Broad global infrastructure footprint | Servers and processing in the Netherlands |
| Data model | Rich but invasive by default | Non-personal aggregated metrics |
| Consent overhead | Can require more legal review and setup | Built to minimize privacy friction |
Key capabilities of Simple Analytics
- No cookies and no visitor fingerprinting
- Aggregated metrics with a very small implementation surface
- Dutch company and Dutch hosting provider
- Public dashboards and simple team sharing
- Lightweight script and privacy-first defaults
Compliance Note
Simple Analytics states that it is established in the Netherlands, sends collected data directly to servers in the Netherlands, and keeps website data from leaving the EU.
Frequently asked questions
Is Simple Analytics a good replacement for Google Analytics?
Dutch analytics with Netherlands-based servers and a strict non-personal-data model. Simple Analytics is headquartered in Bussum, Netherlands with data hosted in Netherlands, providing clearer GDPR compliance for European teams.
Where is Simple Analytics hosted?
Simple Analytics operates from Netherlands under Netherlands jurisdiction, keeping data within European legal frameworks.
Is Simple Analytics open source?
Simple Analytics is a managed service.
Pairings
Tools that work well with Simple Analytics
Complement your European stack with these pairings.
Customer Support
Crisp
Shared inbox, live chat, help center, campaigns, and AI support features from a French company with EU-hosted data.
Surveys & Feedback
Formbricks
Website, in-app, and link surveys for teams that want a modern feedback stack with open-source control options.
CMS & Web
Storyblok
Visual headless CMS for composable websites, localization-heavy projects, and teams that need editors and developers to work from one content layer.