Legacy Default
Mailchimp
Familiar, but often one more US SaaS in a stack already full of them.
Comparison
Brevo vs Mailchimp
French marketing platform with EU data processing posture and broad channel coverage. — a detailed comparison to help European teams evaluate the switch.
European Alternative
Brevo
French CRM and messaging platform with databases processed and stored in the European Union.
Paris, France EU
Feature Comparison
Side-by-side comparison
How Brevo compares to Mailchimp on key dimensions.
| Dimension | Mailchimp | Brevo |
|---|---|---|
| Headquarters | US-based | Paris, France |
| Jurisdiction | US law | France |
| Hosting Region | Global / US default | European Union |
| Stack shape | Email-first | Messaging plus CRM and automation |
| Data processing region | Depends on vendor architecture | Databases stored in the EU |
| Team workflow | Often paired with separate CRM | Broader operating surface in one product |
| Implementation style | Familiar campaign tooling | Marketing and ops teams can share one base |
Key capabilities of Brevo
- Email campaigns, transactional mail, and SMS
- CRM and automation in the same product
- Developer docs and API support
- GDPR-oriented form and consent tooling
- Databases processed and stored in the EU
Compliance Note
Brevo documents that its database infrastructure is processed and stored in the European Union, which makes it a practical option for teams that want fewer cross-border surprises in their marketing stack.
Frequently asked questions
Is Brevo a good replacement for Mailchimp?
French marketing platform with EU data processing posture and broad channel coverage. Brevo is headquartered in Paris, France with data hosted in European Union, providing clearer GDPR compliance for European teams.
Where is Brevo hosted?
Brevo operates from European Union under France jurisdiction, keeping data within European legal frameworks.
Is Brevo open source?
Brevo is a managed service.
Pairings
Tools that work well with Brevo
Complement your European stack with these pairings.
Collaboration
Infomaniak kSuite
Collaboration and productivity suite for teams that want Swiss hosting and a more integrated operating surface.
Collaboration
Nextcloud
File sync, document collaboration, chat, and calendar capabilities with strong deployment control.
Analytics
Plausible Analytics
Privacy-friendly analytics with a simple dashboard, custom events, and an open-source self-hosted edition.